Girlboss Rally LA 2018
Capitalizing on the creative identity The Gathery established and developed for the inaugural Girlboss Rally, our team continued to solidify the now recognizable visual language of the rally through a reinterpretation of empowering and iconically-female design elements for the brand’s third iteration in Los Angeles.
Hosting over 1,000+ women and 20+ panels, we transformed our venue into a welcoming and empowering universe for all girlbosses in attendance, capturing content simultaneously to ensure our message resonated well beyond the four walls of the conference.
Project Details .
Three dimensional messages, panes of full bleed colors, sophisticated and bold font combinations and layered photography were some of the elements meant to manifest the recently launched portal into an immersive experience.
Sponsors ranging from Google to Sephora were cleverly interwoven into our design with dedicated activations found in the common areas.
On-stage programming was recorded and captured to make the experience available digitally for audiences across the globe.
Project Contributions
Account Lead, as day-to-day liaison between agency and client; owner of all mission critical documents
Creative Strategist for sponsor activations and guest touchpoints
Sponsorship Lead, representing the event production function on behalf of Girlboss Media
Web Development Project Manager, managing web developer and creation timelines for custom microsite with internal teams
